About
A studio built on craft, patience and trust.
CineCrafter Productions is a boutique film studio led by filmmaker and Creative Director Sidharth Menon. We keep our roster small and our standards high, so every project gets the senior attention it deserves.
Our Belief
We are storytellers at heart. The difference between content and cinema is craft — the research done, the time taken, the frame held a beat longer — and we bring that discipline to every story we are trusted to tell.
Built on more than a decade of work across web series, reality television, advertising and film — and grounded in a deep love of documentary — the studio operates as a tight senior team rather than a sprawling agency. The result is fewer projects, deeper involvement, and a finished film that matches the one that was promised.
- 12+
- Years in filmmaking
- 250+
- Films delivered for Isha Foundation
- 11M+
- Audience reached on social
- 100+
- Brands & productions
The Founder
Sidharth Menon
Founder · Writer / Director · Creative Director
A storyteller at heart with over twelve years behind the camera and the edit, Sidharth has spent his career turning extensive research into narratives that come to life on screen. He began as an assistant director and, through relentless dedication, grew into a seasoned writer and director — and the founder of CineCrafter Productions.
His work spans esteemed production houses and networks — Balaji Telefilms, ALT Balaji, MTV, Sun Network, Channel V, Zee Tamil, Banijay Asia and Joy Movie Productions among them — across web series, reality television, advertising and four South Indian films. Previously, he was the Creative Director at Thrillophilia, building a video department from ground zero, forming teams and producing content that, in turn, showed tremendous results on the ROI of the company. Before that, he worked as the Creative Director at Isha Foundation, where he headed the video department and made over 250 films carrying Sadhguru's causes to a global audience.
Beyond the studio he is an explorer and intense traveller — undertaking a penniless 7,000 km journey on foot and hitchhiking from Chennai to Sikkim in search of the Drokpas, living with the Maasai of East Africa, and summiting Mount Kilimanjaro. His dream lies in documentary filmmaking, with an aspiration to bring stories from around the globe to platforms like National Geographic.
Selected Experience
- 2023 — 2024
Thrillophilia
Creative Director
Built the video department from ground zero, forming teams and producing content that drove tremendous ROI for the company.
- 2022 — 2023
Isha Foundation
Creative Director — Video Department · Director / Writer
Heading the video team; 250+ films across Save Soil, Rally for Rivers, Cauvery Calling, COP28, G20, Insight and more.
- 2021 — 2023
Joy Movie Productions
Creative Director / Scriptwriter
Concept and script for the film Smaranayil.
- 2021
Banijay Asia
Senior Program Producer / Director
Survivor (Zee Tamil).
- 2017 — 2018
Lotus Talkies
Creative Head
Anjaan (Discovery Jeet).
- 2014 — 2017
Cryptic Intel · Honeycomb Creative
Creative Director
Branded and digital content across multiple campaigns.
- 2013 — 2020
Balaji Telefilms / ALT Balaji (freelance)
Creative Head · 1st Assistant Director
Gumrah S3 (Channel V), Ek Thi Naayika, Webbed (MTV), Puncch Beat & Cartel (ALT Balaji / MX Player).
- 2012
Sun Network
Promo Producer / Director
On-air promos and channel packaging.
How We Work
Listen
Every project starts with research and understanding — the story, the people, the intent. No templates.
Develop
We shape concept, script and plan together, so the vision is clear long before a camera rolls.
Produce
A lean, senior crew executes with precision — managing budget, schedule, crew and locations end to end.
Finish
Edit, color and sound are crafted in-house, where the film is truly made — not rushed at the end.
Toolkit
- Adobe Premiere Pro
- DaVinci Resolve
- Final Cut Pro
- Adobe After Effects
- Adobe Photoshop
- Adobe Audition
- Final Draft
Languages
- Tamil
- English
- Malayalam
- Hindi